Overview
Jayasankar Ramanathan is Assistant Professor in Marketing Area at IIM Visakhapatnam. Previously, he was Assistant Professor in Marketing Area at IIM Indore. His educational qualifications include BE from BITS Pilani and FPM from IIM Kozhikode. Prior to gaining admission in FPM, he was a member of R&D team at Cognizant Academy.
Education: FPM (IIM Kozhikode), BE BITS Pilani.
Teaching
Jayasankar’s teaching interests include Marketing Management and Brand Management.
Research & Publications
Jayasankar’s research interests are in the fields of Brand Management and Marketing Ethics. Details of his publications in journals are given below:
- Ramanathan, J. and Swain, B. (2019). Are Marketers Egoists? A Typological Explication. Journal of Business Ethics, 155(2): 611-621.
- Ramanathan, J. and Velayudhan, S.K. (2017). Comparing Consumer Evaluations of Services-to-Services Brand Extensions with Services-to-Goods. Marketing Intelligence and Planning, 35(7): 877-891.
- Ramanathan, J. and Velayudhan, S.K. (2015). Consumer Evaluation of Brand Extensions: Comparing Goods to Goods brand extensions with Goods to Services. Journal of Brand Management, 22(9): 778-801.
- Ramanathan, J. and Purani, K. (2014). Brand Extension Evaluation: Real World and Virtual World. Journal of Product and Brand Management, 23(7):504-515.
- Ramanathan, J. (2013). Consumer Evaluation of Brand Extensions: Good to Service and Service to Good. Vikalpa: The Journal for Decision Makers, 38(2): 81-96.
Training and Consulting
Jayasankar’s training and consulting interests are in the fields of Marketing Management and Brand Management.
Services
Jayasankar is serving as:
Member-PGCEP committee (from September 19, 2018)
Member-PGP committee (from April 4, 2018 to August 17, 2020)
