Peer-reviewed Journal Publications
Jyotsna, J. H., & Maurya, U. K. (2019). Experiencing the real village–a netnographic examination of perceived authenticity in rural tourism consumption. Asia Pacific Journal of Tourism Research, 24(8), 750-762. doi: 10.1080/10941665.2019.1630455
Jyotsna, J. H., & Prakash Sai, L. (2022). Modelling pilgrim-tourist experience in Hindu religious destinations: an Interactive Qualitative Analysis. Journal of Tourism and Cultural Change, 21(3), 364-382. doi: 10.1080/14766825.2022.2095914
Conference
J H, Jyotsna and Sai, L. P., “Pilgrim Experiences in Religious Destinations: An Exploratory Study in India” 8th Advances in Tourism Marketing Conference, University of Namur, Belgium, September 4-7, 2019.
J H, Jyotsna and Maurya, UK, “Role of Authenticity in Village Tourism Consumption- A Netnographic Analysis”, Asia-Pacific Association of Consumer Research Conference (AP-ACR), IIM Ahmedabad, January 10-12, 2019.
J H, Jyotsna and Maurya, UK, “Role of Authenticity in Village Tourism Consumption- A Conceptual Framework”,11th North American Society for Marketing Education in India (NASMEI), Great Lakes Institute of Management, Chennai, December 22- 23,2017.
Academic Honors
- Sri N Kannan Prize for the scholar with the best research thesis in Marketing for the year 2023, IIT Madras
- Research Grant winner in Research Grant Proposal Competition conducted by 11th North American Society for Marketing Education in India (NASMEI), Great Lakes Institute of Management, Chennai, December 22-23, 2017
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