IIMV

Handling Partial Least Squares - Structural Equation Modeling (PLS-SEM)

Program Chair: Dr. Amit Shankar
Emails: ashankar@iimv.ac.in
Program Duration: 15 hrs (10 sessions of 1.5 hrs)
Program Schedule: The Programme will be conducted from July 1 and July 5, 2024. There will be two sessions per day from 6:00 PM to 7:30 PM and 7:45 PM to 9:15 PM as per the Indian Standard Time (IST).

Program Introduction:
Structural Equation Modelling (SEM) is a statistical methodology that is widely used in social sciences research (especially marketing, organizational behavior, human resource management, psychology, behavioral finance and behavioral economics). SEM models are so general that they encompass most of the statistical methods that are currently used in the social and behavioral sciences. SEM allows a researcher to test complex models with multiple pathways, model latent variables with multiple indicators, investigate mediation and moderation in a systematic way and adjust for measurement error in predictor variables. This workshop shall provide the participants a descriptive theoretical and practical knowledge to SEM, moderation and mediation. SmartPLS 3 and R (plspm package) will be used to learn all the statistical technique, which is uniqueness of the workshop.

Pedagogy and Assessment:

  • Course will be taught through online platforms.

Program Prerequisite:

  • Research Scholar/Students, Faculty members, and Corporates

Program Requirements:

  1. A PC with at least 4 GB RAM (preferably 8 GB).
  2. A stable internet connection of 1mbps or higher.
  3. SmartPLS and R software

Session-wise course outline:

Session Number

Topics covered

Instructor

1

  • Introduction to PLS-SEM, myth and reality
  • Difference between Covariance-based SEM and PLS-SEM
  • Type of Constructs: Reflective and Formative

Prof. Amit Shankar

2

  • Confirmatory Factor Analysis: (Formative construct, reflective constructs)

Prof. Amit Shankar

3

  • Higher Order confirmatory Factor Analysis (Confirmatory Tetrad Analysis)

Prof. Amit Shankar

4

  • Path Analysis

Prof. Amit Shankar

5

  • Mediation Analysis: Introduction

Prof. Amit Shankar

6

  • Sequential Mediation Analysis
  • Parallel mediation Analysis
 

7

  • Moderation Analysis: Introduction

Prof. Amit Shankar

8

  • Moderation Analysis: Interaction Effect
  • Moderation Analysis: Multi-Group Analysis

Prof. Amit Shankar

9

  • Moderated Mediation
  • Mediated Moderation
  • Use of PLS SEM in Different Domains of Management: Marketing, HR/OB, Finance, Operation, and Information System

Prof. Amit Shankar

10

  • How to Publish in High Impact Factor Journals

Prof. Amit Shankar

 

Award of Certificate:

  1. A minimum of 70% attendance in the course is mandatory.
  2. No Alumni status or Institute email shall be provided

About the Instructor(s): 

Dr. Amit Shankar
Associate Professor (Marketing)

Prof. Amit Shankar is Assistant Professor at IIM Visakhapatnam in the area of Marketing Management. He is PhD from Vinod Gupta School of Management, IIT Kharagpur. He has Academic experience of 5 years working with renowned Institutes. He has published in leading journals (ABDC journal classification). He has conducted workshops on SPSS, Amos, SmartPLS, Advanced Excel, and Process Macro in premier institutes of India.

Program Launch Schedule:

Application Closure Date

June 20, 2024

Online Classes Start on

July 01, 2024

Course Completion

July 05, 2024

 

Program Fee Structure:

Registration Fees (Excluding GST)

Participant Category

Registration Fees

Research Scholars/Students

₹ 3000

Faculty Members

₹ 6000

Corporates

₹ 10000

Foreign Participants

USD 150

 

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Faculty Development Programs (FDP)


Title

Dates

Topics Covered (Indicative)

Mode (online/offline)

Capacity Building Program on Communication Skills (Online)

June 20-24, 2022

  • Public Speaking, 
  • Presentations, 
  • Professional Writing, and 
  • Interviews.

Online

Online Workshop on Communication Skills for Musaliar Institute of Management Students

January 24 to February 12, 2022

  • English Grammar & Usage
  • Common Errors in English
  • Effective Listening
  • Public Speaking
  • Making & Delivering Effective Presentations
  • Making & Delivering Effective Presentations
  • Professional email Etiquette
  • Writing SOPs
  • Preparing CV/Resume
  • Tips for success in an Interview

Online

Open FDP on Advanced Multivariate Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro

October 18 -22, 2021

  • Introduction to SEM
  • Measurement Model Assessment, Reliability and Validity
  • Path Analysis
  • Mediation
  • Moderation: Interaction Effect and Multi-Group Analysis
  • Confirmatory Factor Analysis
  • Moderated Mediation Analysis and Mediated Moderation Analysis

Online

Capacity-Building Workshop on Communication Skills

October 4 - 8, 2021

  • English Grammar & Usage
  • Common Errors in English
  • Effective Listening
  • Public Speaking
  • Making & Delivering Effective Presentations
  • Making & Delivering Effective Presentations
  • Professional email Etiquette
  • Writing SOPs
  • Preparing CV/Resume
  • Tips for success in an Interview

Online

AICTE ATAL Online FDP on Data Analytics for Research and Publication

October 4-8, 2021

  • Introduction to Multivariate Data Analytics
  • Mental Well Being
  • Multi-Criteria Decision Making
  • Qualitative Data Analysis
  • Model Building
  • Reliability and Validity of the Measurement Scale
  • Structure Equation Modelling
  • Panel Data Analysis
  • Bibliometric Analysis
  • How to Publish in High Impact Factor Journal

Online

Open FDP on Digital and Social Media Marketing

September 20 - 23, 2021

  • Introduction to Digital Marketing
  • Search Engine Optimization Keyword Optimization, Website Optimization
  • Search Engine Marketing, Affiliate Marketing, Content marketing
  • Social Media Marketing Strategies, social media, Marketing Campaign
  • Facebook Marketing, LinkedIn Marketing, Twitter
  • Marketing, Instagram Marketing, YouTube Marketing
  • Influencer Marketing, Customer Relationship Management using Digital Marketing
  • Measuring Effectiveness of Digital Marketing Campaign, Digital and Social Media Analytics

Online

Open FDP on Analytics

August 16-17, 2021

  • Overview of Analytics in Organizations
  • Introduction to R
  • Data Visualization
  • Descriptive Analytics and Inference
  • Predictive Analytics: Simple and Multiple Linear Regression
  • Predictive Analytics: Classification Forecasting

Online

Open FDP on Pedagogy and Research Methodology

July 5-9, 2021 &

July 12-16, 2021

  • Communication
  • ICT Enabled Teaching
  • Case Writing
  • Case Based Teaching
  • Questionnaire Design
  • Sampling Methods
  • Statistical Inference using R

Online

AICTE ATAL Online FDP on Data Analytics for Research and Publication

June 14-18, 2021

  • Introduction to Multivariate Data Analytics
  • Mental Well Being
  • Multi-criteria Decision Making
  • Qualitative Data Analysis
  • Model Building
  • Reliability and Validity of the Measurement Scale
  • Structure Equation Modelling
  • Panel Data Analysis
  • Bibliometric Analysis
  • How to Publish in High Impact Factor Journal

Online

Open FDP on Handling Partial Least Squares -

Structural Equation Modelling (PLS-SEM)

April 19-22 2021


  • Introduction to PLS-SEM
  • Mediation: Analysis
  • Sequential Mediation Analysis and Parallel Mediation Analysis
  • Moderation Analysis
  • Interaction Effect and Multi-Group Analysis


Online

National Institute of Business

Management (NIBM), Sri Lanka

January 3-4, 2020

  • Teaching and learning in higher education
  • Teaching with ICT
  • Case-based teaching
  • Experiential exercises in classrooms

Offline (Colombo, Sri Lanka)

Central Board of Secondary Education (CBSE): Leadership Development for School Principals

January 27 - 31, 2020

  • Leadership
  • Change Management
  • Ethics
  • Building cultures of well-being

Offline

National Project Implementation Unit (TEQIP)

FDP Name

Period

TEQIP

 15-19 Jul'19

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26-30 Aug'19

TEQIP

 09-13 Dec'19

TEQIP

 02-06 Mar'20

TEQIP

26-28 Nov'20

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7-9 Dec'20

TEQIP

17-19 Dec'20

TEQIP

11-13 Jan'21

TEQIP

27-29 Jan'21

TEQIP

9-11 Feb'21

TEQIP

17-19 Feb'21

TEQIP

15-17 Mar'21


  • Stakeholder Management
  • Entrepreneurship
  • Development in Academic Institutions
  • Accreditation & Ranking of Higher Educational Institutions
  • Time Management & Prioritization of Tasks
  • ICT-enabled Pedagogy
  • Costing, Pricing & Positioning of Adhoc Academic Programs

Online & Offline