Prof. Preeti Virdi holds a doctorate degree in Marketing from Shailesh J. Mehta School of Management, IIT Bombay. She has keen interest in understanding consumer decision-making processes especially in the presence of technological support systems like recommender systems, virtual assistants and others. Her thesis work attempted to develop a classification framework for online decision aids and examined the effect of these decision aids in consumer decision-making process both in simulated web-store environment and live e-commerce websites. Her research interests also include social commerce and consumer interaction with digital games. Along with these academic interests, Dr. Virdi enjoys painting and intends to study the intersection of arts and marketing in future.
Prior to joining IIM Visakhapatnam, she worked as Assistant Professor at IMT Ghaziabad. She has worked as Assistant Professor at Gian Jyoti Group of Institutions, Punjab prior to her PhD.