Indian Institute of Management Visakhapatnam concluded a 4-day online Faculty Development Program (FDP) on Digital and Social Media Marketing on 23 September 2021. Addressing the virtual gathering at the Valedictory, Dr M Chandrasekhar, Director, IIM Visakhapatnam, emphasized on the importance of Digital media in our daily lives, and how social media has become a major tool to connect with a larger audience with no geographical boundaries.

Dr Amit Shankar, Program Director and Faculty, IIM Visakhapatnam, spoke about the relevance of the program and how digital technology enables B2C or B2B buying and selling – influencing, shaping, and sharing opinions about products and services.

The certificate program, held during 20-23 September, was attended by over 70 participants, including faculty, corporate executive, research scholars, and students. The FDP helped the participants get an insight into aspects of digital marketing and its applications.