Handling Partial Least Squares - Structural Equation Modeling (PLS-SEM)

15 hrs (10 sessions of 1.5 hrs)

Apr-21-2025

Structural Equation Modelling (SEM) is a statistical methodology that is widely used in social sciences research (especially marketing, organizational behavior, human resource management, psychology, behavioral finance and behavioral economics). SEM models are so general that they encompass most of the statistical methods that are currently used in the social and behavioral sciences. SEM allows a researcher to test complex models with multiple pathways, model latent variables with multiple indicators, investigate mediation and moderation in a systematic way and adjust for measurement error in predictor variables. This workshop shall provide the participants a descriptive theoretical and practical knowledge to SEM, moderation and mediation. SmartPLS 4 will be used to learn all the statistical technique, which is uniqueness of the workshop.