Vipanan - Marketing 5.0
In the wake of the digital transformation of business and the revival of world economies post-pandemic, the role of marketers has evolved beyond selling products and services. Marketing 5.0 as described by renowned marketing guru and researcher, Prof. Philip Kotler, focuses on how the use of technology in the domain of marketing can help fulfil customer need and wants. Marketing 5.0 proposes a wider scope of marketing where the wellness of society is involved through technological innovations.
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