Priyavrat Sanyal is an Assistant Professor in the area of Marketing. He completed Fellow Program in Management – Full Time (Ph.D.) from Indian Institute of Management, Indore in the area of Marketing. Before that he completed Masters in Marketing Management from Jamnalal Bajaj Institute of Management Studies, Mumbai and Bachelor of Engineering from Dr. B.R.Ambedkar University Agra. Prior to joining academia, he worked in the industry for almost 12 years in Sales, Service, Marketing and Engineering functions with organizations like Godrej and Boyce Mfg. Co. Ltd and Reliance Industries Ltd. His teaching and research interest include Business to Business marketing, Sales and Distribution management, Marketing Strategy and Social Marketing. He was awarded as an MSME Research Fellow in 2016 by Ni-MSME, Ministry of Industries, GoI. He is also involved in multiple executive programs and consulting projects for government and non-government organizations.