Priyavrat Sanyal

Priyavrat Sanyal

Assistant Professor

Priyavrat Sanyal is an Assistant Professor in the area of Marketing. He completed Fellow Program in Management – Full Time (Ph.D.) from Indian Institute of Management, Indore in the area of Marketing. Before that he completed Masters in Marketing Management from Jamnalal Bajaj Institute of Management Studies, Mumbai and Bachelor of Engineering from Dr. B.R.Ambedkar University Agra. Prior to joining academia, he worked in the industry for almost 12 years in Sales, Service, Marketing and Engineering functions with organizations like Godrej and Boyce Mfg. Co. Ltd and Reliance Industries Ltd. His teaching and research interest include Business to Business marketing, Sales and Distribution management, Marketing Strategy and Social Marketing. He was awarded as an MSME Research Fellow in 2016 by Ni-MSME, Ministry of Industries, GoI. He is also involved in multiple executive programs and consulting projects for government and non-government organizations. 

  • Business to Business Marketing
  • Sales and Distribution Management
  • Marketing Strategy
  • Marketing Management
  • Marketing for Social Development

  • Hollebeek, L. D., Sharma, T. G., Pandey, R., Sanyal, P., & Clark, M. K. (2021). Fifteen years of customer engagement research: a bibliometric and network analysis. Journal of Product & Brand Management.
  • Jain, N. K., Kaul, D., & Sanyal, P. (2021). What drives customers towards mobile shopping? An integrative technology continuance theory perspective. Asia Pacific Journal of Marketing and Logistics.
  • Sanyal, P., & Ghosh, A. (2017). Attractiveness of retail agglomeration based on product type: an experimental study. Available at SSRN 2989281.
  • Sanyal, P. (2016). Five Stars: Putting Online Reviews to Work for Your Business. South Asian Journal of Management, 23(3), 221.
  • Sanyal, P. (2015). Relationships in Business-to-Business Marketing. Available at SSRN 2566693.
Case Studies:
  • Sanyal Priyavrat, Sengupta Tuhin & Kakkar Vishal, (2016),“Kreative Works: Extending Boundaries” Ivey Publication. Case number: 9B16M210 and Harvard Business Review Store: Product #: W16830
  • Sanyal P and Mittal S (2020), “Key Account Management in B2B Marketing: Challenges for MSMEs & Large Enterprises”. ET Cases

  • Facilitated MOU between IIM Bodhgaya and Health Department, Government of Bihar, and conducted the first MDP as Program Director for Healthcare professionals of State Health Society Bihar in 2021
  • Conducted training Program on research methods as Program Director to Faculty Members of BIT Sindri under TEQIP in 2020
  • Conducted Sales Management training program as Program Director for General Managers of Channel partners of Maruti Suzuki India Limited in 2018
  • Project on “Evaluation of industries registered with KVIC in the state of West Bengal” as a Principal investigator in 2018
  • Impact Assessment Study for the Marketing Value Chain Project on Mushroom Cultivation in Aspirational District, sponsored by NABARD in 2020
  • Impact Assessment Study for Fifteen years of Rehabilitation of 2005 Tsunami Survivors in India, sponsored by Habitat for Humanity India in 2018