MarkAdz, the Marketing Club of the Indian Institute of Management – Visakhapatnam, aims to create value and knowledge around the evolving domain of Marketing, Sales, Branding, Market Research, and related areas among students through simulation, interaction and activities. Markadz focuses on conducting events to enhance the interest to provide innovative briefings, advertisements (posters and videos), branding strategies and storytelling through organising workshops, case study competitions, interactive learning, marketing events, guest lectures and talks, social media management, and quizzes. Such events ensure that the students are informed about the latest trends in the marketing arena to equip them with the necessary skills, essential abilities and vital competencies through valuable experiences and “learning by doing”. Also, Markadz aids students in the selection of elective courses.
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