Executive Development Program in Digital and Social Media Marketing
IIM Visakhapatnam, in partnership with Nulearn, inaugurated the virtual Executive Development Program in Digital and Social Media Marketing for over 50 management and marketing professionals on 15 May 2022. Addressing the inaugural gathering, Prof. M Chandrasekhar, Director, IIM Visakhapatnam, spoke about the importance of digital and social media marketing in the current scenario. After the COVID pandemic, digital and social media marketing has received a significant attestation from the corporate world. Mr. Sumit Kumar, CEO and founder of Nulearn, also shared his views on the importance and relevance of digital and social media marketing.
The six-month-long program, led by Prof. Amit Shankar, Assistant professor of Marketing at IIM Visakhapatnam, will cover modules such as Search engine optimization, Search engine marketing, Google Analytics, Google AdWords, social media marketing, Email Marketing, and Digital and Social Media Marketing Analytics. The program aims to impart essential knowledge of several basic and advanced techniques through case studies, simulations, interactive sessions, hands-on learning, and class exercises. Participants will learn best practices and develop the skills to connect business objectives with digital and social media strategy, platforms, and tactics.