Inauguration of the 2nd Batch of the Post Graduate Certificate Program in Digital Marketing & Growth.

The Indian Institute of Management Visakhapatnam has inaugurated the 2nd Batch of Post Graduate Certificate Program in Digital Marketing & Growth. The one-year program will be conducted online via Jaro Education’s platform. A total of 85 working executives from various industries have enrolled in the program.

The programme has been designed by the experienced and learned faculty of IIM Visakhapatnam to enable marketing professionals to understand strategies and tactics to optimize digital and social media platforms. The program aims to impart essential knowledge of several basic and advanced techniques to the participants by engaging them in hands-on exercises, simulations, case studies, projects, and scenarios in real business contexts. Marketing Management, Consumer Behaviour, Search Marketing, Social Media Marketing, Google Analytics, Google AdWords, and Digital Marketing Analytics are the major component of the program.

Program Directors Prof. Amit Shankar and Prof. Priyavrat Sanyal welcomed the participants, shared insights about their experience with the attendees, and highlighted the program roadmap. The chief guest of the inauguration, Mr. Shailesh Srivastava, Business Head, Big FM, Reliance Broadcast Network congratulated the participants and broadened the understanding and importance of digital and social media marketing. He emphasized contemporary marketing techniques for exponential growth. He also highlighted how marketing evolved from 4 Ps to 7 Ps and the role of digital storytelling in the current dynamic business landscape. 

Prof. Preeti Virdi, EEP Chair, IIM Visakhapatnam, expressed gratitude to all the stakeholders and participants of the programme.