IIMV inaugurated the Post Graduate Certificate program in Digital Marketing and Growth
Indian Institute of Management Visakhapatnam inaugurated the Post Graduate Certificate program in Digital Marketing and Growth on March 4, 2023. The one-year Post Graduate Certificate Program has also a component of campus emersion. A group of 82 senior executives from different organizations joined the programme.
The programme has been designed by the experienced and learned faculty of IIM Visakhapatnam with the objective of enabling marketing professionals to understand strategies and tactics to optimise digital and social media platforms. The program aims to impart essential knowledge of several basic and advanced techniques to the participants by engaging them in hands-on exercise, simulations, case studies, projects, and scenarios in real business contexts. Marketing Management, Consumer Behaviour, Search Marketing. Social Media Marketing, Google Analytics, Google AdWords, and Digital Marketing Analytics are the major component of the program.
Prof. Amit Shankar, Program Director welcome the participants and shared insights about their experience with the attendees and highlight the program roadmap.
The chief guest of the inauguration, Mr. Shailesh Srivastava, Business Head, BIG FM, Reliance Broadcast Network congratulated the participants and broadened the understanding and importance of digital and social media marketing. He also emphasized contemporary marketing techniques for exponential growth.
Prof. M Chandrasekar, Director, IIM Visakhapatnam also congratulate participants for being part of the program. He emphasized the importance of branding in the digital era and the use of technology to promote the business.
Prof. Priyavrat Sanyal, Program Co-Director, expressed gratitude to all the stakeholders and participants of the programme.