5-day Online Training Program on ‘Corporate Branding in Digital Era’

IIM Visakhapatnam concluded the 5-day Programme on Corporate Branding in Digital Era for Public Sector Enterprises, under the aegis of the Department of Public Enterprises, Government of India, on December 16, 2022. During the valedictory event, the chief guest, Prof. Pingali Venugopal, Professor, XLRI, addressed the audience by sharing his views on the importance of branding in traditional marketing and the current digital era. The valedictory also had the participants, senior leaders of Public-Sector Enterprises from across the country, share their feedback for the program. The leaders lauded the interactive knowledge sharing in the classes and the many valuable opportunities for networking that the event provided.

Professor Amit Shankar led the 5-day customised programme (12-16 December), which was attended by 40 senior leaders from central and state public-sector enterprises, including Maharatnas, Navratnas, and Miniratna enterprises, as well as other eminent public-sector institutions. The chief guest, Prof. Malavika R Harita, Founder & CEO at Brand Circle, and the guest of honour, Dr. Nitin Aggrawal, Joint Director, Department of Public Enterprises, graced the inaugural ceremony conducted on December 12.