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MDPS, FDPS AND CAPACITY BUILDING PROGRAMS

Executive Development Program in Marketing
Analytics
25 SEPTEMBER

IIMV concluded a 60-hour online certificate course in Marketing
Analytics, with Prof. Amit Shankar, Faculty, IIMV (Marketing area)
as the Program Director. Launched in collaboration with NuLearn
on 12 June 2021, this certificate program focused on developing

advanced marketing analytics skills in marketing professionals.
38 participants, with an average of 12 years of industry
experience, benefitted from the program.

MDP IOCL o cers ‘Madhyama’ 1 & 2

25 SEPTEMBER
As the Knowledge Partner of the Indian Oil Institute of Petroleum Management (IiPM), IIMV conducted
two four-day Management Development Programs - ‘Madhyama’- Indian Oil Corporation Limited (IOCL)
officers. The objective of this training program was to harness and maximize the leadership potential of

the participants and thereby enhance personal and professional effectiveness. Some of the topics
covered during these sessions include: the art of communication and negotiation, business ethics &
individual ethics, business etiquette and its impact on business, customer delight: the ultimate goal,
emerging trends: Industry 4.0., influencing skills, key statutory regulations: a must know (e.g., RTI, POSH,
SC/ST act etc.), and my role in organizational success. Madhyama 1 was scheduled between 25
September and 4 October, and Madhyama 2 was scheduled between 4 and 10 December.

FDP on Data Analytics – AICTE ATAL
4 OCTOBER

A 5-day AICTE ATAL Online Faculty Development
Program (FDP) on Data Analytics for Research and
Publication was conducted at IIMV by Prof. Amit Shankar,
faculty, IIMV (Marketing area). The objective of the online
FDP program was to provide the participants an insight
into different data analysis tools and techniques used in

management research such as MS Excel, SPSS, and R.
Over 80 participants, including faculty and research scholars from different institutions participated in this
program.

12 VOL. / ISSUE /SEP DEC