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       MDP on Leadership for HSL o cers
          23 SEPTEMBER

       IIMV conducted a 3-Day on campus Management
       Development Program (MDP) on Leadership for officers
       of the Hindustan Shipyard Limited (HSL) on 23 and 25

       September 2021. Delivering the inaugural address, Shri.
       T Venkateshwarlu, Chief Vigilance Officer at HSL,
       highlighted the changing competitive scenario in the
       shipbuilding industry and the importance of timeliness,
       project management, and client management skills for
       officers today. Prof. M. Chandrasekhar, in his address,
       emphasized the importance of leaders of today to focus
       both on resources and relationships and to promote

       innovation as well as ethics. Prof. Deepika Gupta,
       Program Director, also addressed the participants. An
       output of the MoU between HSL and IIMV, this three-day
       customized leadership development program covered
       topics such as team building, communication, managing

       interpersonal relations, leadership ethics, vendor
       management, and customer relationship management. During the valedictory ceremony, Cmde. KE
       Mathew (Retd), Director HSL, the Chief Guest, talked about the importance of failure management as the
       need of the hour in a professional setup.

       Sharing his experience, Mr. Sadashiv Rao, one of the senior managers attending the program noted how
       this leadership program was useful to him, both at a personal and professional level, and helped him and
       other participants in gaining insights into the practices of transformational leadership.

                                                        FDP on Digital and Social Media Marketing
                                                           23 SEPTEMBER

                                                        IIMV concluded a 4-day online Faculty Development
                                                        Program (FDP) on Digital and Social Media Marketing
                                                        between 23 and 26 September. Addressing the virtual
                                                        gathering at the Valedictory, Prof. M. Chandrasekhar,
                                                        Director, IIMV, emphasized the importance of Digital

                                                        media in our daily lives, and how social media has
                                                        become a major tool to connect with a larger audience.
       Prof. Amit Shankar, Program Director, and faculty, IIMV (Marketing area), spoke about the relevance of
       the program and how digital technology enables B2C or B2B buying and selling – influencing, shaping,
       and sharing opinions about products and services. This certificate program aimed to provide a broad
       understanding of all aspects of Digital Marketing to appreciate its application and deployment in
       different domains. Over 70 participants, including faculty members, corporate executives, research
       scholars, and students attended this certificate program.

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