New Project 20 7

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Indian Institute of Management Visakhapatnam (IIMV) is happy to announce Online Faculty Development Programme on Advanced Multivariant Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro. We invite applications from motivated research scholars, faculty members, and educators in management and allied areas.

IIMV has been conducting several major Programmes like Two-Year Post-Graduate Programme in Management (equivalent to MBA), Two-year Post-Graduate Programme for Executives (PGPEx, equivalent to MBA), Two-Year Post-Graduate Programme in Digital Governance and Management (equivalent to MBA), Fellow Programme in Management (equivalent to Ph.D.). In the past, IIMV conducted Faculty Development Programme (FDP), several Management Development Programme and TEQIP Programme. However, the prevailing coronavirus situation presented an opportunity to design a new online Programme for the faculty members, research scholars, and research associates/academic associates who wish to develop/refresh knowledge of multi-variant data analytics


Structural Equation Modelling (SEM) is a statistical methodology that is widely used in social sciences research (especially marketing, organizational behavior, human resource management, psychology, behavioral finance and behavioral economics). SEM models are so general that they encompass most of the statistical methods that are currently used in the social and behavioral sciences. SEM allows a researcher to test complex models with multiple pathways, model latent variables with multiple indicators, investigate mediation and moderation in a systematic way and adjust for measurement error in predictor variables. This workshop shall provide the participants a descriptive theoretical and practical knowledge to SEM, moderation and mediation. AMOS, and Process macro will be used to learn all the statistical technique, which is uniqueness of the FDP.


  • Introduction to SEM
  • Confirmatory Factor Analysis
  • Higher Order Factor Analysis
  • Path Analysis
  • Mediation Analysis : Introduction
  • Sequential Mediation Analysis
  • Parallel Mediation Analysis
  • Moderation Analysis: Introduction
  • Moderation Analysis: Interaction Effect
  • Moderation Analysis: Multi-Group Analysis
  • Moderated-Mediation Analysis
  • Mediated-Moderation Analysis
  • Complex modelling in Research
  • Use of SEM in Different Domains of Management: Marketing, HR/OB, Finance, Operation, and Information System 


Programme Delivery Mode & Software Requirement

  • Zoom Software: The online FDP will be in Device-to-Device (D2D) mode on the Zoom platform. The participants are required to login for attending the sessions from their computer. A stable 4G/Broadband internet connection will be required. Note that the login details will be sent to the registered participants before each session via email.
  • AMOS and PROCESS Macro



  • The Programme will be conducted from September 7 and September 11, 2020. There will be two sessions per day from 6:00 PM to 7:30 PM and 7:45 PM to 9:15 PM as per the Indian Standard Time (IST).


Who Should Attend?

Research scholars, Faculty members who aspire to publish and professional from industry engaged in research and data analysis



First Step: The candidates are requested to register online with all required details. Here’s the registration fees for Indian and foreign participants.

 Participant Category

Registration Fee

Research Scholars

INR 4000

Faculty Members

INR 5000


INR 5000
Foreign Participants USD 65

Registration will close on September 05, 2020. The seats of the workshop are limited. The registration will be purely on first-come-first-serve basis. IIM Visakhapatnam reserves the right to deny registration once the seats are full.
Second Step: After submission of the online registration form and the registration fee, the participants are requested to email the Unique Transaction Reference No / SWIFT RefNo./confirmation email from the SBI payment gateway (whichever is applicable) and the date of transaction to This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it..
Registrations will continue a first-come-first-serve basis (based on the above-mentioned steps and fulfilment of criterion) until September 05, 2020 or until the maximum intake (as determined by IIMV) is met, whichever happens earlier.

Registration Process:


Please pay appropriate fee according to your participation category. Your fees according to your participation category can be found in the above table.

Instructions for the Indian Participants

  • Please pay the registration fee by clicking HERE.
  • Click the check box and proceed for the payment.


  • Select the ICORDS 2019 Registration Category, fill all the details and in the Remarks write 'Online FDPAMDA' and then submit.


Instructions for the Foreign Participants

Please do the Bank/Wire transfer of Registration Fee as per the bank details given below: 

Account Number: 36914261324
Bank & Branch: State Bank of India, Andhra University Branch, Visakhapatnam
Swift Code: SBININBB726

Registration Form



The registered participants will be awarded a Certificate of Participation in the Online Faculty Development Programme on Analytics. The Certificate will be sent to the address provided during registration via post.


Course Instructor

Dr. Amit ShankarAssistant Professor (Marketing) Course Instructor,
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Prof. Amit Shankar is Assistant Professor at IIM Visakhapatnam in the area of Marketing Management. He is PhD from Vinod Gupta School of Management, IIT Kharagpur. He has Academic experience of 5 years working with renowned Institutes. He has published in leading journals (ABDC journal classification). He has conducted workshops on SPSS, Amos, SmartPLS, Advanced Excel, and Process Macro in premier institutes of India.

For Queries contact: This email address is being protected from spambots. You need JavaScript enabled to view it.


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