Ms. Malavika R Harita, CEO of Brand Circle, delivers an engaging talk on 'Branding for Startups'
On August 20, 2022, IIMV-FIELD hosted Ms. Malavika R. Harita, the CEO of Brand Circle and a resident mentor at IIM Bangalore's NSRCEL. In addition to interacting with the passionate female entrepreneurs, Ms. Malavika delivered an engaging talk on "Branding for Startups." She emphasised the importance of researching consumers, competitors, and market dynamics to develop cost-effective solutions to problems. During this hybrid event, the Women Startup Program (WSP) participants engaged in a brief discussion with Ms. Malavika about their respective firms.
The WSP aims to empower ambitious and creative female business owners by providing them with the resources necessary to develop their ideas into profitable companies. The Program is designed to enhance the managerial and entrepreneurial skills of women who manage early-stage and ideation companies.