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IIMV FIELD
Products are categorized by material—cotton, silk, zari, etc.—and design intricacies to suit diverse
preferences and needs.
Our success includes serving 2500+ retail customers with 30% annual growth and expanding into B2B
sales globally. Notably, our Crochet Tops were recently showcased in the movie “The Archies,” affirming our
unique designs. With strategic brand positioning, collaborations, and influencer marketing, we continue
to gain recognition. Featuring a team of 10 experts, 200+ artisans, an operational intern, and a freelance
content writer, Aamani’s Crochet symbolizes creativity, authenticity, and empowerment, delivering
handcrafted masterpieces that resonate with diverse audiences worldwide.
AIMS & OBJECTIVE OF AAMANI’S CROCHET
To impart technical training in Crochet & Macrame to artisans.
To create demand of Indian hand knitted crochet and macramé in international market.
To commercialize crochet garments in the mainstream industry.
To promote crochet as a premium range collection in the designer segment and share its elegance
worldwide.
To encourage self-help mutual aid and co-operation and strive hard for the betterment and uplift of the
downtrodden artisans economically and socially.
To provide better wages and profits to the artisans.
To train new generation with the modern trend of crochet.
To do all such acts as may be conducive to the betterment of the artisans.
OUR SOCIAL MEDIA PRESENCE
30 VOL.5/ ISSUE 1, SEPT - DEC 2023
