Page 19 - IIM(V)Issue Final (1)

RESEARCH @ IIMV

Unveiling consumer behavior in marketing: a meta-analytic

structural equation modeling (Meta-SEM) of the model of
goal-directed behavior (MGB)

AUTHOR: PANKAJ VISHWAKARMA

Published in Marketing Intelligence & Planning (ABDC A)

Understanding consumer behavior across various contexts within marketing
has long been the focus of studies. Although many models are used in explaining
consumers’ behavior, one of these is the Model of Goal-Directed Behavior (MGB),
which is becoming prominent in explaining consumers’ behavior in marketing. Given
its popularity, prior research on MGB has shown inconsistent outcomes regarding the
casual association of MGB variables. To overcome this, the authors have adopted a
meta-analytic review of the marketing studies grounded on MGB theory in examining

the consumers’ behavior. Click here for paper.

Examining the effects of CSR on organizational
attractiveness: perception study of job seekers in India.

AUTHORS: ESRAFIL ALI, BISWAJIT SATPATHY &DEEPIKA
R. GUPTA

Published in Journal of Global Responsibility (ABDC-C)

The purpose of this paper is to study the effect of corporate social responsibility
(CSR) effectiveness on job seekers’ organizational attractiveness (JSA). Deriving
inspiration from Carroll’s theory, the study specifically tries to measure the impact
of CSR on JSA with the four dimensions pertaining to economics (PECO), pertaining
to legal compliance (PLCO), pertaining to ethics (PETH) and pertaining to
philanthropic (PPH). Furthermore, the paper also tries to examine the moderating
role of company selection (COM SEL) done based on high or low CSR reputation
and JSA.Click here for paper.

OTHER PUBLICATIONS

Mr. Aman Kumar, PhD (2020 batch, Marketing area) published the
following papers along with Prof. Amit Shankar (as one of the co-authors.)

1.Kumar, A., & Shankar, A. (2023). Why do Consumers Forgive Online

Travel Agencies? A Multi-study Approach. Australasian Marketing Journal,
14413582231194071.
2.Kumar, A., Shankar, A., Behl, A., Arya, V., & Gupta, N. (2023). Should

I share it? Factors influencing fake news-sharing behaviour: A behavioural
reasoning theory perspective. Technological Forecasting and Social Change,

193, 122647.

16 VOL.4/ ISSUE 3, MAY - AUGUST 2023