Page 16 - IIM(V)Issue Final (1)

EXECUTIVE EDUCATION PROGRAMS

POST GRADUATE CERTIFICATE PROGRAM IN DIGITAL & SOCIAL MEDIA
MARKETING BATCH 2

20 AUGUST
The Indian Institute of Management Visakhapatnam inaugurated the 2nd Batch of Post Graduate Certificate
Program in Digital Marketing & Growth. This one-year program will be conducted online via Jaro education
platform. A total of 85 working executives from various industries have enrolled in the program. The

programme has been designed by the experienced and learned faculty of IIM Visakhapatnam to enable
marketing professionals to understand strategies and tactics to optimize digital and social media platforms.
The program aims to impart essential knowledge of several basic and advanced techniques to the participants
by engaging them in hands-on exercises, simulations, case studies, projects, and scenarios in real business
contexts. Marketing Management, Consumer Behaviour, Search Marketing, Social Media Marketing, Google
Analytics, Google AdWords, and Digital Marketing Analytics are the major component of the program.

Program Directors Prof. Amit Shankar and Prof. Priyavrat Sanyal welcomed the participants, shared insights
about their experience with the attendees, and highlighted the program roadmap.
The chief guest of the inauguration, Mr. Shailesh Srivastava, Business Head, Big FM, Reliance Broadcast

Network congratulated the participants and broadened the understanding and importance of digital and
social media marketing. He emphasized contemporary marketing techniques for exponential growth. He
also highlighted how marketing evolved from 4 Ps to 7 Ps and the role of digital storytelling in the current
dynamic business landscape.

13 VOL.4/ ISSUE 3, MAY - AUGUST 2023