Page 15 - IIM(V)Issue Final (1)

EXECUTIVE EDUCATION PROGRAMS

POST GRADUATE CERTIFICATE PROGRAM IN DIGITAL & SOCIAL MEDIA

MARKETING
11 AUGUST

IIMV inaugurated the Post Graduate Certificate Program in Digital & Social Media Marketing, which is a
9-months program that will be conducted online via TimesPro Education’s platform. A total of 57 working

executives from various industries have enrolled in the program. The programme has been designed by the
experienced and learned faculty of IIM Visakhapatnam to enable marketing professionals to understand
strategies and tactics to optimize digital and social media platforms

Prof. Amit Shankar, and Prof. Pankaj Vishwakarma, Program Directors, welcomed the participants, shared
insights about their experience with the attendees, and highlighted the program roadmap.

The chief guest of the inauguration, Prof. Malavika Harita, Founder & CEO, Brand Circle and Member on
the boards of IIM Visakhapatnam and IIM Bangalore, congratulated the participants and broadened the
understanding and importance of digital and social media marketing. She also emphasized contemporary
marketing techniques for exponential growth.

Prof. Chandrasekhar M, Director, IIM Visakhapatnam also congratulated the participants for being part of the
program. He emphasized the importance of branding in the digital era and the use of technology to promote
the business. Prof. Preeti Virdi, EEP Chair, expressed gratitude to all the stakeholders and participants of the
programme.

12 VOL.4/ ISSUE 3, MAY - AUGUST 2023