Page 17 - Vol-4-Issue-1-Sep-Dec2022

RESEARCH AT IIMV

This paper aims to identify the revised international marketing strategies in communication during the
COVID-19 pandemic by utilizing the firm's resources and capabilities. We conducted in-depth interviews and a
questionnaire survey with key stakeholders of retail organizations which changed their digital marketing strate-
gies during COVID-19. Click here for the paper

Impact of individual perceptions of technology on turnover
intention among IT professionals

AUTHORS : GUNJAN TOMER, ANUPAMA SHARMA

Published in Journal of Systems and Information Technology (ABDC-B).

The purpose of this study is to explore the dimensions of technology on which informa-
tion technology (IT) professionals assess and evaluate a given technology. The authors
believe that these dimensions influence their career outcomes and hold the potential to
explain the intent to leave among IT professionals. Click here for the paper

The Determinants of Credit Rating and the Effect of Regulatory
Disclosure Requirements: Evidence from an Emerging Market

AUTHORS : KAVERI KRISHNAN AND SANKARSHANBASU

Published in journal Asia-Pacific Journal of Risk and Insurance (ABDC-B).

We examine the determinants of credit rating for the debt instruments of Indian firms.
The ordered probit model analysis of firms with rating announcements by CARE,
CRISIL, and ICRA, the major rating agencies in India, indicates that interest coverage,
profitability, financial leverage, market size, stock beta, and volatility have a significant
effect on credit ratings. We find evidence that the credit rating levels have become lower
after the market regulator’s passage of Transparency and Disclosure Norms in June
2010. The results suggest that regulatory disclosure requirements influence rating
agencies to be conservative in their rating standards. Click here for the paper

The Impact of COVID-19 and Administrative Interventions on
Stock Returns: New Insights From Sectoral Analysis

AUTHORS : PRAVEENAMUSUNURU, MOHAMMAD SHAMEEM JAWED

Published in Asian Economic Letters

We examine the impact of the COVID-19 pandemic and the administrative interventions
on stock returns across 21 sectors in India. Almost all sectors reacted negatively to the
pandemic announcement on 11 March 2020. The early lockdown resulted in negative
abnormal returns. However, this effect was transitory as investors gained confidence and
some sectors quickly revived. The unlocking led to positive abnormal returns across all
sectors, except chemical products. Click here for the paper

Predicting the Startup Valuation: A deep learning approach

AUTHORS : MONIKA DHOCHAK, SUDESH PAHAL AND PRINCE DOLIYA

Published in Venture Capital: An International Journal of Entrepreneurial Finance (ABDC-B).

15 VOL. / ISSUE /SEP DEC