Page 16 - Vol-4-Issue-1-Sep-Dec2022

RESEARCH AT IIMV

Director Prof. M. Chandrasekhar congratulated Prof. Shankar for his research endeavours and placing IIMV
on a global platform of impactful research. "It is a testimony to the high-quality research being undertaken
at IIM-Vizag," said Prof. Chandrasekhar.

FACULTY RESEARCH PUBLICATIONS

1. Modelling retail inventory pricing policies under service level
and promotional efforts during COVID-19

AUTHORS : PRIYAMVADA, AALOK KUMAR
Published in Journal of Cleaner Production (ABDC-A).

In this paper, Inventory policies for retailers' stocking patterns are modelled in the
COVID-19 situation.The impact of promotional efforts and consumer service level on
optimal profit is presented.The optimality of the objective function is mathematically
proved and validated in the grocery retail industry.The impact of consumer demand,
selling price, advertisement cost, and service level on a retailer's profit are modelled.
Click here for the paper

2. Understanding Transport Users’ Preferences for Adopting Electric Vehicle Based
Mobility for Sustainable City: A Moderated Moderated-Mediation Model

AUTHORS: POOJA GOEL, AALOK KUMAR, SATYANARAYANA PARAYITAM, SUNIL LUTHRA

Published in Journal of Transport Geography (ABDC-A).
The present study focuses on understanding transport users' preferences for adopting EVs-based mobility to
promote decarbonization in multiple places in India.The proposed conceptual model is based on attribution
theory to develop EVs' adoption intention and validate it with the users of different tier-1 cities of India.
Click here for the paper

1. Understanding the dark side of online community engagement:
An innovation resistance theory perspective

AUTHORS : AMAN KUMAR, AMIT SHANKAR, AVIRAL KUMAR TIWARI,
HAE-JUNG HONG

Published in Information Systems and e-Business Management (ABDC-B).

2. Investigating the revised international marketing strategies during COVID-19
based on resources and capabilities of the firms: A mixed method approach

AUTHORS : ABHISHEK BEHL, NIRMA JAYAWARDENA, ACHINT NIGAM, VIJAY PEREIRA,
AMIT SHANKAR, CHARLES JEBARAJAKIRTHY

Published in Journal of Business Research (ABDC-A).

14 VOL. / ISSUE /SEP DEC