Page 15 - Vol-4-Issue-1-Sep-Dec2022

PLACEMENTS

Student Placement Committee

RESEARCH AT IIMV

IIM VISAKHAPATNAM FACULTY IN STANFORD
WORLD TOP 2% RESEARCHERS LIST

Prof. Amit Shankar, an assistant professor in marketing working at the
Indian Institute of Management Visakhapatnam (IIM-V), has found a place
on the list of the world’s top 2 percent of researchers for 2022, published by
the USA’s Stanford University. The list features scientists from all disciplines,
including science, engineering, technology, management, etc.Precisely, the
list includes researchers from 22 scientific fields and 176 sub-fields. The
ranking is based on a composite citation score (c-score) or a percentile rank
of 2% or above in the sub-field. The c-score focuses on impact (citations)
rather than the number of publications. It also incorporates information on
co-authorship and author positions (single, first, or last author).
Prof. Shankar came on board of IIM Visakhapatnam in October 2019 after he had obtained a PhD degree
from IIT-Kharagpur in 2018. Having nearly 50 research papers in his kitty, he published a record 40 papers
in the last three years alone in highly impactful journals ranked by the Australian Business Deans Council.
The assistant professor in marketing extensively researched how the marketers are leveraging the evolving
technologies to enhance customer engagement and boost the quantum of purchases. His research interests
also included the growing penetration of mobile banking and payments and its constraints and challenges.

He has recently bagged a two-year research project from the 'Indian Council of Social Science Research' to
identify ways to improve the customer base in rural areas on digital payment platforms. The project also
delves into the factors that are discouraging the rural populace from embracing the technology in the
financial and banking sectors.

Explaining about Stanford's selection, Prof. Shankar said that the list speaks about globally impactful
research, identifying the top 2% of the researchers based on citations. "The financial institutions and banks
have scaled up their digital payment and banking innovations over the years. My research also covers how
customers are responding to these innovations and why some customers still harbour a distrust. As a
marketing professor, my research curiosities are centred around marketers and how they are tapping into the
new ecosystem of technology to reach out to their target customers. The adoption of technology in marketing
will ignite a transformational change in the way marketers engage with their customers or drive sales
volume," said Prof. Shankar.

13 VOL. / ISSUE /SEP DEC