Page 9 - Faculty Research Publication Booklet_Apr 2022_Mar 2023_Final

A total of 327 responses were collected using the purposive sampling
method. The results revealed that relative advantage, favorable
infrastructure conditions, security considerations and touch-

free transactions exert a positive significant effect on m-wallet
adoption intention. Further, except for ease of effort, perceived
values mediate the association among antecedents and adoption
intention and PCM, PBs and age found to be crucial moderators
between perceived values and intention. This study enriches the
existing literature on the adoption of m-wallet. Practically, this study
helps marketers frame strategies to enhance the adoption and

usage of m-wallet.

Recently, the food service delivery industry started using drones
for delivering food. The drone food delivery services are not only
beneficial for marketers but also provide several benefits to the
Khalil, A., Shankar, A., Bodhi, R., Behl, A., consumers. Despite several advantages for different stakeholders,

& Ferraris, A. (2022). Why Do People Resist the adoption of drone-based delivery is not encouraging. Thus, it is
crucial to know why consumers show resistance behavior toward
Drone Food Delivery Services? An drone-based food delivery services. Toward that end, this study
Innovation Resistance Theory Perspective. examines the effects of different functional and psychological
IEEE Transactions on Engineering barriers on consumers’ resistance to drone-based food delivery

Management. services through the lens of innovation resistance theory. A
moderated-mediation framework has been proposed using
anticipated negative emotions as a mediator and consumers’
innovativeness as a moderator. The hypotheses are examined
by analyzing the 355 samples collected from online food delivery
service users. The results suggest that usage, risk, image, and
experience barriers are significantly associated with resistance. The
study’s findings enrich emerging drone-based delivery services and
online food delivery literature. The study’s findings furthermore offer
practical knowledge to help online food delivery service providers
implement strategies to reduce consumers’ resistance to the drone
food delivery system.

Page 3