Page 20 - IIM(V)Issue_Sep-Dec 2023_Edited 7_26 Feb

RESEARCH @ IIMV

Does Emotional Intelligence Impact Technology Adoption?”:
A study on Adoption of Augmented Reality

Srivastava A., Ray A., Ray A., Bala P.K., Dasgupta S.A., Dwivedi Y.K.
Published in Asia Pacific Journal of Information Systems (ABDC C)

The study makes several contributions to not only the adoption literature by
examining the influence of Emotional Intelligence (EI) and Big-Five traits on adoption
of Augmented Reality (AR) but also given its utility in both industry and research,
it contributes to the interesting inter-disciplinary domain of psychology, information systems, and human
behaviour. A quantitative based approach using a sample of 275 respondents was undertaken. It is

found that emotional intelligence influence both perceived ease-of-use and perceived usefulness. They
in turn influence intention to use. Another important observation is that personality traits (openness and
agreeableness) have a significant moderating effect on the relation between attitude and intention to use
AR. This research will help academicians and executives working on the adoption of AR in various sectors
ranging from retail industry to the education sector. The originality of this study is that it explores the impact
of EI on the acceptance of AR and helps in extending the literature in interdisciplinary research. © (2023). All
Rights Reserved. Click here for the paper.

Evaluating global data policies around non-personal data on
social and public good.

Verma, A., & Gurtoo, A.

Published in Digital Policy, Regulation, and Governance (ABDC-B).

The paper aims to review rules and policy guidelines worldwide around non-
personal data (NPD) and evaluate the policies on criteria that allow for the use of
data for economic and social good. A review related to diverse policy approaches

of various countries remains a research gap, and hence the analysis in the paper is designed with the
intention of developing a research framework and providing policy gaps for further exploration. Click here
for paper.

Understanding the Adoption of Traditional (2D) and Virtual
Reality (3D) Online Grocery Store in India: An Exploratory Study

Vishwakarma, P., Mukherjee, S., Datta, B., & Sijoria, C.
Published in Global Business Review (ABDC C)

This study is a pioneering effort to study the comparative adoption of traditional
two-dimensional (2D) and virtual reality (3D) online grocery stores among Indian
customers who are yet to experience online grocery shopping. This study has
adopted an exploratory qualitative research method to explore the determinants of

the adoption of both 2D and 3D online grocery stores in comparison to each other.

17 VOL.5/ ISSUE 1, SEPT - DEC 2023