Page 27 - IIM(V)Issue Final (1)

IIMV FIELD

FINPLAY

PROBLEM STATEMENT

Self-Investing is hard! More so in today’s time and age with multiple assets are on the offer and highly volatile
macro environment. Unless users have an investable corpus of more than INR 50 Lakhs, they don’t get quality
advice easily. This results in investors taking irrational decisions and ending up losing approximately 5%
returns annually. In cases, there is a good chance of the capital getting wiped out. Currently, users with some

investable corpus have to juggle between multiple platforms for investing in regulated assets and the onus
is entirely on the user to make the decision which he/she is not equipped to do. Investors often are stuck
with questions like: Where and what should I invest in? What should be my asset allocation towards mutual
funds? How much diversification is good diversification?
Existing platforms are not differentiating and providing premium experience to users’ basis their investment
corpus. For example: On Zerodha, a user investing Rs.10,00,000/- has the same level of customer and product
experience as someone who is investing Rs. 500/- Users would like to have their queries resolved quicker, get
custom portfolios and some privileges based on their investing amount and feel special.

SOLUTION

We are solving the problem in two ways:

1. Recommend a unique personalized multi-asset portfolio to investors on the basis of their risk profile. We
are developing an AI engine that recommends every investor with a unique multi asset portfolio basis their
risk profile considering various factors such as their age, Income, liabilities, risk taking ability etc.

2. Premium tiered community for user education and engagement
We are building an aspirational club of investors which would form the core of our offering.

THE JOURNEY

We have seen and experienced the challenges being faced by retail investors firsthand in the form of working
with multiple wealth tech startups and by trying out hand at investing/trading ourselves. For an amateur
retail investor, quality financial advice is hard to come by and that is where we wanted to make a difference

in the life of the investors.
We explored multiple ideas to begin with, talked to hundreds of potential customers and eventually ended up
with the AI assisted multi asset investment platform as majority of our users were excited at the prospect of
getting a personalized multi asset portfolio that’s tailored specifically to suit their needs.

In the journey we got into prestigious Appscale academy inaugural cohort by Google and Meity and graduated
in top 30 of the class, this gave us a good boost. Along with that Nidhi acceleration program by IIMV field is
one other program that was equally good if not better.

24 VOL.4/ ISSUE 3, MAY - AUGUST 2023