Page 4 - IIMV Vibes 2020_4th March 2021_Final
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CORPORATE GUEST LECTURES
6 September 13 September
The Consulting Club - IIM Visakhapatnam The Consulting Club hosted Mrs. Archana
hosted the authors of the best-selling book, Case Venkat, Director and Head of Marketing,
In Point, Mr. Marc Patrick Cosentino, Founder Financial Advisory Services Company, Deloitte
of Case Questions, and Touche Tohmatsu, India. The speaker engaged
Mr. Evan Piekara Senior Manager, Change with the students on effective career management
Management, Acumen Solutions who for women at work. She emphasised on concepts
addressed the students of IIM Visakhapatnam like the Happy Hexagon Chart to track success.
on Management Consulting Skills & Prospects. She also discussed in detail the primary factors
that should be considered when choosing an
employer.
20 September 19 September
Consulting MarkAdz – The Marketing Club
-- hosted Mr. Naarayan T V, Marketing Head of Finance ANK – the IT & Analytics Club of
PayPal, India, in the Consumer and Business IIM Visakhapatnam -- hosted Mr. Gavin Van
segment, for the Episode 20 of the Leadership Wyk, Data and Analytics Products & Solutions
Talks Series. The speaker provided insights cues Manager at Alexander Forbes, South Africa,
on with regard to the basics which a brand must as part of the Leadership Talks. The speaker
get right. He explained that it is was crucial provided insights on modern decision-making
for any brand to know the audience, their processes and the role of analytics in deciding
strengths and weaknesses, and competition, the right strategies to help businesses make
to help build the brand’s message in a tone appropriate decisions. Students were endowed
which the audience understands. Also, hHe with a wide understanding of decision-
also highlighted stressed that any brand must making dimensions and the Correspondence
resonate with the category they stand for and theory that establishes a relationship between
further described the beautiful storytelling propositions and facts.
examples used in ads.
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