Page 13 - iimv-news-Vol-2-e

RESEARCH AT IIMV

The aim of this study to investigate factors affecting luxury consumers’ webrooming intention using a moderat-
ed mediation framework. The study also investigates the mediating effects of perceived hedonic value and
perceived utilitarian value and how these mediating effects are moderated by online risk perceptions. Click here
for the paper.

10. Impact of online convenience on mobile banking adoption intention: A

moderated mediation approach

AUTHORS : AMIT SHANKAR, & JEBARAJAKIRTHY C.

Published in Journal of Retailing and Consumer Services (ABDC A).
The purpose of this study to investigate the effect of online convenience dimensions on mobile banking
(m-banking) adoption intention using a comprehensive moderated mediation framework. Click here for the
paper

11. Sustainable mobile banking application: a text mining approach to explore
critical success factors

AUTHORS : AMIT SHANKAR, TIWARI A.K., GUPTA M.

Published in Journal of Enterprise Information Management (ABDC A).

This study aims at identifying critical success factors of a sustainable mobile banking application using text
mining approach. Design/methodology/approach: A total of 6,073 consumer reviews relating to a mobile bank-
ing application were collected and analyzed to meet the study objective. Click here for the paper

12. Mobile advertising: A systematic literature review and future research agenda

AUTHORS : AMIT SHANKAR, JEBARAJAKIRTHY C., MASEEH H.I., MORSHED Z., ARLI D.,
PENTECOST R.

Published in International Journal of Consumer Studies (ABDC A).
The purpose of this research is to review the extant literature on mobile advertising systematically and to carry
out a comprehensive analysis of research in this emerging field. Accordingly, this paper synthesises the litera-
ture on mobile advertising in terms of theories, contexts, characteristics and methodology to analyse the devel-
opment of mobile advertising research over time. Click here for the paper

Information and communication technology adoption strategies of
emerging multinationals from India

AUTHORS : AMIT BARAN CHAKRABARTI , & MONDAL, A.

Published in Tourism Recreation Research (ABDC A).
This study investigates the effect of eMNCs' institutional embeddedness in terms of age
on the adoption strategy of new and emerging information and communication technolo-
gies (ICT). Click here for the paper

11 VOL. / ISSUE /MAY AUG