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RESEARCH AT IIMV
RESEARCH TOPPERS
Prof. Amit Shankar (2020-21, P-Rank- 5) and Prof. Aalok
Kumar (2020-21, P-Rank- 11) of IIM Visakhapatnam are
ranked among the top 20 management researchers in India in
P-Rank (2020-2021). This ranking recognizes scholars with
notable publication output.
RESEARCH PAPERS AND CASES
1. Sustainable mobile banking application: a text mining approach to explore critical
success factors
AUTHORS : AMIT SHANKAR, TIWARI, A. K., & GUPTA, M.
Published in Journal of Enterprise Information Management (ABDC A).
This study aims at identifying critical success factors of a sustainable mobile banking application using text
mining approach. Click here for the paper.
2. Acculturation and apparel store loyalty among immigrants in Western
AUTHORS : ASHADUZZAMAN, M., JEBARAJAKIRTHY, C., DAS, M., & AMIT SHANKAR.
Published in Journal of Marketing Management (ABDC A).
This study contributes to consumer behaviour literature and retailing in the context of immigrants’ accultura-
tion. It provides implications for retailers interested in creating a loyal customer base among immigrants in
Western countries. Click here for the paper
3. Deciphering in-store-online switching in multi-channel
retailing context: Role of affective commitment to
purchase situation
AUTHORS : AMIT SHANKAR. JEBARAJAKIRTHY, C., DAS, M., SHAH, D
Published in the Journal of Retailing and Consumer Services (ABDC A).
This study enriches the multi-channel literature and provide several implications to
multi-channel fashion retailers. Click here for the paper
4. How Does Online Engagement Drive Consumers Webrooming Intention? A
Moderated-Mediation Approach
AUTHORS : AMIT SHANKAR. YADAV R., GUPTA M., JEBARAJAKIRTHY C.
Published in Journal of Global Information Management (ABDC A).
Based on the cognitive-motivational-relational (CMR) theory, this study empirically investigates the mecha-
nisms through which consumers' online engagement impacts their channel switching intention. Click here for
the paper
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