Page 12 - iimv-news-Vol-2-e

RESEARCH AT IIMV

5. How does convenience drive consumers' webrooming intention?

AUTHOR : AMIT SHANKAR

Published in International Journal of Bank Marketing (ABDC A).
The aim of this study is to evaluate the impact of convenience on banking consumers' webrooming intention.
Click here for the paper

6. Gamification and gigification: A multidimensional theoretical approach

AUTHORS : AMIT SHANKAR, BEHL, A., JAYAWARDENA, N., ISHIZAKA, A., GUPTA, M. (2021).

Published in Journal of Business Research (ABDC A).
The main purpose of this paper is to explore the performance of white-collared gig workers using three theoreti-
cal perspectives: knowledge-based view theory, employee engagement theory, self-determination theory. The
study investigates the relationship between intellectual capital, collective cognitive engagement, intrinsic
motivation, and knowledge management as antecedents to the performance of gig workers.

Click here for the paper

7. The interplay of emotional value, trend affinity and past practices in sustainable
consumption: an application of theory of reciprocal determinism

AUTHORS : AMIT SHANKAR, JOSHI, Y., YADAV, R. (2021).
Published in Journal of Strategic Marketing (ABDC A).

This study aims to examine the role of trend affinity, emotional value, and past sustainable practices on consum-
ers’ sustainable consumption behaviour.

Click here for the paper

8. How does convenience impact showrooming intention? Omnichannel retail

strategies to manage global retail apocalypse

AUTHORS : AMIT SHANKAR, GUPTA, M., TIWARI, A. K., & BEHL, A. (2021).

Published in Journal of Strategic Marketing (ABDC A).
This study, based mainly on the stimulus–organism–response (S-O-R) model, investigates the role of offline
search convenience (decision convenience, attentiveness convenience, and evaluation convenience) and online
purchase convenience (transaction convenience, possession convenience, and post-purchase convenience) in
motivating consumers’ showrooming behaviour.

Click here for the paper

9. Factors affecting luxury consumers’ webrooming intention: A
Moderated-mediation approach

AUTHORS : AMIT SHANKAR, & JAIN S.
Published in Journal of Retailing and Consumer Services (ABDC A).

10 VOL. / ISSUE /MAY AUG