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FACULTY RESEARCH OUTPUT

Publications (with IIMV Affiliation) as per ABDC List

ABDC-A*

01 Pandey, N.,Dé, R., & Ravishankar, M. N. (2021). Improving the governance of information technology:
Insights from the history of Internet governance, Journal of Information Technology, 1-22.

ABDC-A

01 Shankar, A. (2021). Impact of Mobile Banking Application Interactivity on Consumer Engagement: An
Experiment-Based Investigation. Journal of Global Information Management (JGIM), 30(5), 1-18.

02 Jebarajakirthy, C., Maseeh, H. I., Morshed, Z., Shankar, A., Arli, D., & Pentecost, R. (2021). Mobile
Advertising: A systematic literature review and future research agenda. International Journal of
Consumer Studies, 45(6), 1258-1291

Jain, S., & Shankar, A. (2021). Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated
03 Approach. Australasian Marketing Journal, 18393349211022046.

04 Joshi, Y., Yadav, R., & Shankar, A. (2021). The interplay of emotional value, trend affinity and past
practices in sustainable consumption: an application of theory of reciprocal determinism. Journal of
Strategic Marketing, 1-19.

05 Shankar, A., Yadav, R., Gupta, M., & Jebarajakirthy, C. (2021). How Does Online Engagement Drive
Consumers' Webrooming Intention?: A Moderated-Mediation Approach. Journal of Global
Information Management (JGIM), 29(6), 1-25.

06 Shankar, A., & Yadav, R. (2021). Understanding the impact of CSR domain on brand relationship
quality. Marketing Intelligence & Planning, 39(4), 559-573.