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                    Publications (with IIMV Affiliation) as per ABDC List


          01        Pandey, N.,Dé, R., & Ravishankar, M. N. (2021). Improving the governance of information technology:
                    Insights from the history of Internet governance, Journal of Information Technology, 1-22.


          01       Shankar, A. (2021). Impact of Mobile Banking Application Interactivity on Consumer Engagement: An
                   Experiment-Based Investigation. Journal of Global Information Management (JGIM), 30(5), 1-18.

          02       Jebarajakirthy, C., Maseeh, H. I., Morshed, Z.,  Shankar,  A., Arli, D., & Pentecost, R. (2021). Mobile
                   Advertising: A systematic literature review and future research agenda. International Journal of
                   Consumer Studies, 45(6), 1258-1291

                   Jain, S., & Shankar, A. (2021). Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated
          03       Approach. Australasian Marketing Journal, 18393349211022046.

          04       Joshi, Y., Yadav, R., &  Shankar, A. (2021). The interplay of emotional value, trend affinity  and past
                   practices in sustainable consumption: an application of theory of reciprocal determinism. Journal of
                   Strategic Marketing, 1-19.

          05       Shankar, A., Yadav, R., Gupta, M., & Jebarajakirthy, C. (2021). How Does Online Engagement Drive
                   Consumers' Webrooming Intention?: A Moderated-Mediation Approach. Journal of Global
                   Information Management (JGIM), 29(6), 1-25.

          06       Shankar, A.,  & Yadav, R. (2021). Understanding the impact of CSR domain on brand relationship
                   quality. Marketing Intelligence & Planning, 39(4), 559-573.
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