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Aman Kumar and Amit Shankar

Title: : Lights, Camera, Metaverse! Eliciting Intention to Use Industrial Metaverse, Organizational Agility,

and Firm Performance

Journal: : Journal of Global Information Management

This study investigates organizations’ intention
to use the industrial metaverse. The unified
theory of acceptance and use of technology

(UTAUT) is used as an underpinning theory

to examine the impact of performance
expectancy, effort expectancy, social influence,
and facilitation condition on the intention to

use the industrial metaverse. The results of this study reveal that performance expectancy, social influence, and

facilitating conditions significantly influence the intention to use the industrial metaverse. Moreover, the intention
to use the industrial metaverse significantly influences organizational agility and firm performance. Further, the

results of moderation hypotheses indicate that the impact of both performance expectancy and social influence on
intention to use the industrial metaverse varies at high and low levels of firm innovativeness. The study’s findings will

enrich the metaverse literature.
Further, it provides a deeper

understanding of industrial metaverse
adoption from a B2B perspective

using the underpinnings of UTAUT. The
study helps organizations understand

the enablers of industrial metaverse
usage intention.

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