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Aalok Kumar

Title: Understanding transport users’ preferences for adopting electric vehicle based mobility

for sustainable city: A moderated moderated-mediation model

Journal: Journal of Transport Geography

Global urban mobility projects faces multiple sustainability challenges
related to the high carbon emission and gasoline consumption. Due
to carbon-intensive mobility, many developed countries implemented
various place-based decarbonisation (PBD) strategies to develop

sustainable city environments, but the adoption of PBD strategies in
developing nations is still lagging. Electric vehicles (EVs) based mobilities
are considered a PBD strategy to reduce city transport externalities. In

addition, developing nations’ transport users have various adoption
uncertainties in adopting EVs-based urban mobility. Therefore, the
The proposed conceptual model is based on attribution theory to develop EVs’ adoption intention and validate
it with the users of different tier-1 cities of India. The PBD strategies of the considered cities differ entirely from

developed cities of the world and have different EVs promotion strategies. A structured survey instrument is used
to record 335 potential users’ responses to validate the conceptual model. The proposed model’s psychometric
properties are analysed with the LISREL package of Structural Equation Modeling. The moderated-mediation model

and proposed research model hypotheses are tested using PROCESS macro. The obtained results confirm two
important relations; first, the EVs technical attributes
relationship between users’ financial attributes and
psychological attributes for PBD mobility adoption; Second,

financial attributes are positively related to psychological
attributes for adopting EVs for users’ PBD mobility. The
other key finding of the research is that the financial

attributes interacted with the existing EV infrastructure
(first moderator) and familiarity (second moderator) to
influence the technical attributes of EV adoption. Thus,

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