Page 17 - Revised_Interactive_IIM(V)ibes_Newsletter 18th July

POST GRADUATE CERTIFICATE PROGRAM IN DIGITAL
MARKETING AND GROWTH

04 March:

The Indian Institute of Management Visakhapatnam launched a Postgraduate Certificate program in Digital Marketing
and Growth on March 4, 2023. Also including a campus immersion module, this program is being attended by 82
senior executives from various organisations.
The program has been designed by IIM Visakhapatnam’s experienced and learned faculty to enable marketing
professionals to comprehend strategies and tactics for optimising digital and social media platforms. By engaging
participants in hands-on exercises, simulations, case studies, projects, and scenarios based on actual business
contexts, the program seeks to impart essential knowledge of multiple fundamental and advanced techniques.
Consumer Behaviour, Search Marketing, and Marketing Management. Social Media Marketing, Google Analytics,
Google AdWords, and Digital Marketing Analytics are the program’s major components.
The chief guest of the opening ceremony, Mr. Shailesh Srivastava, Business Head, BIG FM, Reliance Broadcast
Network, congratulated the participants and enlightened them on the significance of digital and social media
marketing. In addition, he stressed the importance of modern marketing techniques for exponential growth.
Prof. M. Chandrasekar, Director of IIM Visakhapatnam, congratulated the participants on enrolling in the program. He
emphasised the significance of branding in the digital age and the application of technology to promote businesses.
This program is being led by Prof. Amit Shankar (Program Director) and Prof. Priyavrat Sanyal (Program Co-Director).

Vol 4 | Issue 2 | Jan-April 2023 | 15