Page 34 - iimv-news-letter-vol-3-issue-1-v5

IIMV FOUNDATION FOR INCUBATION ENTREPRENEURIAL LEARNING &

DEVELOPMENT (IIMV FIELD)

People of Prints
Imagine a vintage wooden box that allows you to print photos via WhatsApp
or hashtag pictures from Instagram or Facebook to your heart’s content.
That’s what Neha Shah and the team at People of Prints created. The POP

Machine- a complete photo studio into one box. Today, any event is
incomplete without a camera documenting everything. One will be
hard-pressed to find anyone not whipping out that phone camera to take that
“oh-so-candid” selfie at a wedding, sangeet, product launch party,
housewarming function, taking pictures is now ingrained in us. What if you
could print out all those pictures right at that moment for you in a jiffy? The

POP Machine - a smart photo booth generates instant Photo Prints. The best
part? You can do this through WhatsApp. All you’ve got to do is snap, send,
and the Print is out in 15 seconds. Plus, it supports Instagram hashtag
printing too. Believe that? “It’s like your own private photobooth. It’s very
revolutionary and makes your party memorable for your guests and doesn’t
let memories die in an endless digital scroll,”. People of Prints has a core team
of six people. “We took a regular printer, turned it into a smart printer and then connected it to our server,
basically making it a self-printing machine. For example, if an event has a specific hashtag - the printer

picks up the social media post with that hashtag and provides a print which is a fun souvenir. That’s when
we realised how much people loved this concept.” But we soon realised that not everyone was
comfortable with posting to social media, but they still wanted a print, so they coded in a WhatsApp
function during the Covid. “Covid cancelled all our events for the year but gave us enough time and
opportunity to build this unique solution that from 8-year-old to an 80-year-old can use. “Everyone
naturally shares photos on WhatsApp, so we wanted to add some convenience”. She points out, “So at a

given event, people would hire the photo printer and have a dedicated Whats App number to it (which we
would help set up) so only the attendants at the event would know this number. In the case that the event
host wants their number linked to the printer, then for that given time, pictures sent to the host’s number
will be automatically printed. POP machine is the First in the world to make Instant Photo Printing so easy
and user driven. Now you don’t have to wait for some photographer to take your photos and wait for long
to get the prints to you! Kiss goodbye to age old Photobooths.“Guests at events love our POP machine.
Every event we print minimum of 500 photos. Watching the guests use the service happily is a pure

delight” says Neha. While this vintage beauty is loved and attracts memory hoarders (and for a reason),
People of Prints offers much more. Our website allows users to order for some very creative prints like -
The Polaroid Styled Prints, Giant photo strips, Retro magnets, etc. “The Best thing is you can order from
your mobile in 2 minutes without downloading any app” quips Neha. They also have come up with a
unique solution for addressing their customer pain point “How do we hang the prints without using tapes
or damaging our walls?”- Voila that gave birth to MAGNETO- Damage free mounting solution. First in

India that lets you hang any print on any surface without damaging the walls or peeling the paint off the
wall. You can create Instant Photo and decor galleries with MAGNETO. We are just Awww-Struck by
MAGNETO. So, if you are a small business, artists or a corporate looking for innovative print solution -
people of Prints are just a Msg away!

32 VOL. / ISSUE /SEP DEC