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MDPS, FDPS AND CAPACITY BUILDING PROGRAMS

of HR leaders as CEOs of organizations, he stated that the HR needs to be continuously learning, be nimble-
footed about change, and add to employee satisfaction through cultural alignment and strategic planning.
The objective of the SHRM program is to develop a comprehensive understanding of the recent developments
in people management in organizations, and an appreciation of human resource management from the
strategic perspective, along with various tools and techniques of HR Analytics. The five-month-long

program, led by Dr. Bishakha Majumdar and Dr. Balaji Subramanian, faculty at IIMV, will cover modules such
as Strategic HRM, Talent Management, Employee Engagement, Design Thinking in HRM, HR Analytics, and
Finance for HR. The program will involve live, online weekend classes, interactive class exercises, and group
projects.

Executive Development Program in Digital and Social Media Marketing

15 MAY
IIMV, in partnership with Nulearn, inaugurated
the virtual Executive Development Program
in Digital and Social Media Marketing for over

50 management and marketing professionals.
Addressing the inaugural gathering, Prof. M
Chandrasekhar, Director, IIMV, spoke about the
importance of digital and social media marketing
in the current scenario. After the COVID pandemic,
digital and social media marketing has received a
significant attestation from the corporate world.

Mr. Sumit Kumar, CEO and founder of Nulearn,
also shared his views on the importance and relevance of digital and social media marketing.
The six-month-long program, led by Prof. Amit Shankar, Assistant professor of Marketing at IIM
Visakhapatnam, will cover modules such as Search engine optimization, Search engine marketing, Google

Analytics, Google AdWords, social media marketing, Email Marketing, and Digital and Social Media Marketing
Analytics. The program aims to impart essential knowledge of several basic and advanced techniques
through case studies, simulations, interactive sessions, hands-on learning, and class exercises. Participants
will learn best practices and develop the skills to connect business objectives with digital and social media
strategy, platforms, and tactics.

Online Capacity building program on communication skills

24 JUNE
Between 20 and 24 June 2022, IIM Visakhapatnam hosted
a programme on communication skills for post-graduate
participants from Engineering, Management, and Allied fields.
The objective of the programme is to provide participants with
the skills necessary for effective communication, public speaking,
professional writing, and presentations. Prof. Chandreie
Mukherjee and Prof. Sunitha T were the program directors for
this 5-day training program.

9 VOL.3/ ISSUE 3, MAY-AUG 2022