Page 18 - Faculty Research Publication Booklet_Apr 2022_Mar 2023_Final

Goel, P., Kumar, A., Parayitam, S.,
& Luthra, S. (2023). Understanding

transport users’ preferences for

adopting electric vehicle-based

mobility for sustainable city: A
moderated moderated-mediation

model. Journal of Transport

Geography, 106, 103520.

Global urban mobility projects face multiple sustainability challenges related to high carbon emission and gasoline
consumption. Due to carbon-intensive mobility, many developed countries implemented various place-based
decarbonization (PBD) strategies to develop sustainable city environments, but the adoption of PBD strategies in
developing nations is still lagging. Electric vehicles (EVs) based mobilities are considered a PBD strategy to reduce city
transport externalities. In addition, developing nations’ transport users have various adoption uncertainties in adopting
EVs-based urban mobility. Therefore, the present study focuses on understanding transport users’ preferences for
adopting EVs-based mobility to promote decarbonization in multiple places in India. The proposed conceptual
model is based on attribution theory to develop EVs’ adoption intention and validate it with the users of different tier-1
cities of India. The PBD strategies of the considered cities differ entirely from developed cities of the world and have
different EVs promotion strategies. A structured survey instrument is used to record 335 potential users’ responses to
validate the conceptual model. The proposed model’s psychometric properties are analyzed with the LISREL package
of Structural Equation Modeling. The moderated-mediation model and proposed research model hypotheses are
tested using PROCESS macro. The obtained results confirm two important relations; first, the EVs technical attributes
mediated the relationship between users’ financial attributes and psychological attributes for PBD mobility adoption;
Second, financial attributes are positively related to psychological attributes for adopting EVs for users’ PBD mobility.
The other key finding of the research is that the financial attributes interacted with the existing EV infrastructure (first
moderator) and familiarity (second moderator) to influence the technical attributes of EV adoption. Thus, the obtained
results unfold the complex relationships among financial attributes, psychological attributes, technical attributes, EV
infrastructure, and familiarity for developing positive intentions towards adopting EVs for city decarbonization. The
above factors profoundly impact the psychological makeup of users, resulting in individuals’ purchasing intention of
EVs for PBD. These results contribute to sustainable development in public transportation systems and pave the way
to decarbonize city mobility. This paper helps transport planners and city administrators to develop adequate policy
instruments for improving decarbonization strategies in Indian cities.

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