Page 57 - IIM(V)Issue_10 Feb_V4

INTERNSHIP DIARIES

supported. The work environment was equipped with excellent
facilities, promoting a balanced work-life dynamic, and GSK’s focus on
inclusivity was evident. Despite the flexibility, there was a clear results-
driven focus, ensuring high-quality output. This internship provided
deep insights into the pharmaceutical industry and a perfect balance
of professionalism, support, and personal growth.

Name –Shambhavi Dixit
Company – Turtlemint

I interned at an insurance broking firm, working on the “Turtlemint Pro
adoption in Strategy” project. I collaborated across departments to
understand stakeholder needs and tailor the platform’s functionality
to support the firm’s strategic goals. This enhanced my skills in
stakeholder management, digital transformation, and strategic
planning. By fostering collaboration, I guided the project to success,
contributing to streamlined operations and improved decision-

making. It was a rewarding experience that shaped my ability to
drive organizational change.

Name –Prachi Saini

Company – Dabur

During my Marketing Internship at Dabur India Ltd., I led strategic
initiatives for the haircare segment and Dabur Honey through
comprehensive market analysis using Nielsen and internal data.
I strategized and executed 4 high-impact Instagram influencer
campaigns achieving 8,000+ user reach, distributed 25,000+ POSMs
across 4 states, and managed van activation and wholesale mandi
activities for Cool King HO launch. Regular field visits to assess
market dynamics and consumer behavior enabled data-driven
decision-making, contributing to enhanced product performance
and developing strong competencies in strategic planning and brand
building in the FMCG sector.

56 VOL.6/ ISSUE 1, SEP-DEC 2024