Page 19 - IIM(V)Issue_10 Feb_V4

RESEARCH @ IIMV

trust significantly mediates the relationship between organisational
competency, organisational complexity, performance expectancy,
effort expectancy, mimetic pressures and adopting the Enterprise
Metaverse. Also, the findings reveal that trust and management support
play a crucial mediating and moderating role in the present context.
Finally, the Artificial Neural Network (ANN) results indicate normative
pressures as the most important predictor of adopting the Enterprise
Metaverse. The study’s outcomes are set to enhance the Metaverse

literature significantly. Moreover, it aims to deepen the comprehension
of B2B technology adoption, drawing from the theoretical foundations
of the Unified Theory of Acceptance and Use of Technology (UTAUT),
the Technology–organisation–environment (TOE) framework, and
institutional theory. This research offers organisations valuable insights
into the determinants linked to integrating the Enterprise Metaverse.

Click here to read the paper.

Investigating how consumption values and place identity
shape long-haul truck drivers’ intention to visit roadside
rest areas

Aalok Kumar; Pooja Goel
Transportation Research Part A: Policy and Practice (ABDC-A*)

Transportation business organisations, policymakers, and government
entities attempt to enhance the welfare of long-haul truck drivers
(LHTDs) by promoting safe driving practices. LHTDs spend long hours
on goods delivery journeys, and that causes various health and in-
route safety issues for drivers. For improved LHTD health and safety,

many developed nations introduced the concept of roadside rest
areas (RRAs) for regulated, safe, and enhanced driving experience for
LHTDs, whereas developing nations’ research on RRAs development
is nascent. The RRAs offer a chance to reduce negative truck driving
impacts and promote wellbeing among LHTDs, but why drivers will
visit RRAs during their tracking journey is a question for policymakers.
Hence, the present study tries to comprehend the significance of drivers’

visit consumption values in terms of functional, social, emotional,
epistemic, conditional value, and place identity concerning visit
intentions towards RRAs. In addition, the present work examines the
influence of consumption values on word of mouth (WoM) for RRAs by
LHTDs. The research problem is examined via the lens of the theory of
consumption values. The study utilised 247 valid responses for model

18 VOL.6/ ISSUE 1, SEP-DEC 2024