Page 21 - IIM(V)Issue_10 Feb_V4

RESEARCH @ IIMV

integration to enhance sustainability. This study adopts an integrated
qualitative and quantitative approach for enhancing readiness and
sustainability goals. The situation, actor, process–learning, action,

performance framework is used to explore the readiness toward
CPS implementation. The efficient interpretive ranking procedure
(e-IRP) is employed to prioritize actors and actions to enhance CPS
implementation and sustainable development readiness. Freight
logistics experts in emerging economies that are adopting digital
technologies are interviewed to gather data on their experiences. The
observation from this research suggests a crucial role of government and

academia in driving industry readiness for transformation. Integrating
technology, collaboration with business and scientific partners, and
securing top management support are crucial actions to enhance
logistics performance. This study provides a holistic assessment of the
logistics organization’s preparedness to adopt CPS technologies and
practices for transforming logistics operations.

Click here to read the paper.

Community activism, Social ties and ESG campaign
success

Akhil Raju, Vijaya Marisetty

Finance Research Letters (ABDC-A)

ESG campaigns on rewards-based crowdfunding platforms face
challenges due to their immeasurable rewards to investors. In this
study, we examine the role of community activism and social ties in
campaign success. Using community activism and social ties at county-
level data in the US, we show that, those ESG campaigns (compared

to propensity score matched non-ESG campaigns) launched in the
counties with strong social ties and counties where there is higher civic
engagement, show higher success rate. Our results highlight the role
of quality of community engagement and the strength of social ties in
ESG campaign success.

Click here to read the paper.

20 VOL.6/ ISSUE 1, SEP-DEC 2024