Page 37 - Volume5, Issue 3, May-August 2024
P. 37
INTERNSHIP DIARIES
Name – P Yeswanth
Domain – Marketing
Company – Falkon Systems
During my internship at Falkon Systems, I gained hands-on experience
in SEO, website optimization, and digital marketing strategies. I
conducted competitor analysis and contributed to developing product
reach strategies, including pricing models. I actively participated
in discussions with the CEO and the team, providing insights on
increasing website traffic and improving customer engagement.
My role also involved writing and optimizing blogs on topics such
as proactive customer service, SMS marketing, and live chat vs.
messaging. Additionally, I researched backlink-building techniques,
identified industry-specific marketing opportunities, and worked on
email campaigns to enhance outreach. Through this experience, I
developed strong analytical and content creation skills, along with an
understanding of digital marketing tools and strategies. My learnings
are not just limited to internships; I also gained more insights from my
mentors Himanth and Manish.
34 VOL.5/ ISSUE 3, MAY-AUGUST 2024
