Page 4 - IIM(V)Issue Final (1)

CONFERENCES, SEMINARS AND WEBINARS

VIPNAN - INTERNATIONAL MARKETING CONFERENCE 5.0

05 MAY
The Indian Institute of Management Visakhapatnam organized its annual International Marketing conference

on May 5th and 6th, “Vipanan2023.” The central focus of the conference was the theme of Marketing 5.0,
namely exploring the intersections between technology and sustainability. The conference featured a
stimulating array of scholarly paper presentations that were both topical and meticulously researched.
During the inauguration event on the 5th of May, Prof. Ramendra Singh, a distinguished guest and keynote
speaker from the Indian Institute of Management Calcutta, delivered a comprehensive presentation on

the progression of Marketing, specifically highlighting the transition to Marketing 5.0. He also delved into
the intricate dynamics of the Indian consumer market, emphasizing the variations in preferences across
different generations. According to Professor Singh, a significant proportion of the global population remains
unacquainted with technology, hence presenting marketers with a distinctive avenue to engage with this
demographic. Prof. Chandrasekhar M, the Director of the Indian Institute of Management Visakhapatnam,

noted that it is imperative for marketers to possess a comprehensive understanding of the evolving consumer
behavior and effectively adapt to the advancements in digital technologies. He further emphasized that
using a service-oriented approach while examining a product provides marketers with greater potential to
enhance customer satisfaction and deliver improved services. Furthermore, Professor Amit Shankar, faculty
member of the Indian Institute of Management Visakhapatnam, conducted a stimulating workshop focused
on the writing of research papers. The first day of the conference featured a series of compelling research
presentations delivered by students and faculty members from various academic institutions throughout
India.

The second day of the conference featured a thought-provoking presentation by Professor M S Balaji, a
faculty member of Rennes School of Business in France. He presented a comprehensive analysis on the
potential of Artificial Intelligence (AI) to augment customer experience. Additionally, the professor addressed
the obstacles that firms encounter during the implementation of AI and proposed strategies to overcome these

issues. Professor Balaji emphasized the significance of addressing the dichotomy between personalisation
and privacy, as well as utilizing the touch points within the consumer experience to mitigate client turnover.
During the valedictory address, Professor Shivshanker Singh Patel, Coordinatior (Academics and Research),
IIMV, emphasized the importance of maintaining a vigilant approach towards sustainability, collaboration,
and conflict management at both macro and local levels. The meeting finished with participants being
commended for their speeches. Dr. Komal Nagar, an Associate Professor at The Business School, University
of Jammu, and Dr. Anjali Sharma, an Assistant Professor at Master’s Union, received the best paper awards.
The conference concluded on its final day with a captivating and interactive workshop led by Professor

Subhadip Roy, focusing on qualitative research methods. The workshop provided valuable insights and
fostered active participation by presenting many viewpoints on the rationale and methodology of qualitative
research.
The organizing committee, consisting of Prof. Priyavrat Sanyal, Prof. Preeti Virdi, Prof. Amit Shankar, Dr.
Pankaj Vishwakarma, Rajasekhar MV, Nivin Vinoi, Kumar Rohit, and Aman Kumar, expresses gratitude to

the attendees and presenters for their significant contributions to the conference.

1 VOL.4/ ISSUE 3, MAY - AUGUST 2023