Jyotsna J H
Marketing
Assistant Professor
jyotsnajh[at]iimv[dot]ac[dot]in
About
- Current Position: Assistant Professor, Marketing, Indian Institute of Management, Visakhapatnam
- Highest Qualification: PhD, Marketing, IIT Madras, 2023
- Total Experience: 1 year 9 months| Industry/Other: 3 years
- Research Interests: Destination branding, Spiritual Consumption, Existential well-being
- Teaching Areas: Brand Management, Services and Hospitality Marketing, Experiential Marketing
Academic Profile
Dr. Jyotsna J. H holds MS and PhD from IIT Madras and her research spans positive psychology in experiential marketing, spiritual consumption, tourism typologies and tourist experiences. She brings a strong blend of academic and industry experience, having worked with HCL Technologies and Vodafone Cellular Ltd., where she was involved in customer service operations and retail store branding. Her research has been published in reputed peer-reviewed journals, presented at leading national and international conferences, and recognized with a research grant from the North American Society for Marketing Education (India) and the Best Marketing Thesis Award 2023 from IIT Madras. She has facilitated workshops on qualitative research and has undertaken interpretive study designs across fields such as travel and tourism, business incubation and health care.
Teaching
PGP/MBA
- Marketing Management 1| Core |Term 1, 2024,2025
- Strategic Brand Management | Elective |Term 4, 2024,2025
PhD/Doctoral
- Qualitative Research Methodology| 2024, 2025|Instructor
- Theory Construction in Marketing |2024 | Instructor
Executive Education / MDP / FDP
- Mid-Career Training Program – Branding for Defense organizations |Indian Ordnance Factory| 5th September 2024| Role: Faculty
- Marketing Maestro -Introduction to Marketing| Bharat Electronics Ltd| 24th October 2024| Role: Faculty
- Advanced Management Development Program-GTM strategies for start-up |MSME and Startup founders|24th February 2025|Role: Faculty
Research & Publications
Journal Articles
- Gopinath, K., & Jyotsna, J. H. (2025). Smart technology and happy tourists: a meta-analysis. Asia Pacific Journal of Tourism Research, 30(4), 479-499. (ABDC Rating: A).
- Jyotsna J. H., & Prakash Sai, L. (2022). Modelling pilgrim-tourist experience in Hindu religious destinations: an Interactive Qualitative Analysis. Journal of Tourism and Cultural Change, 1- 19. (ABDC Rating: B).
- Jyotsna, J. H., & Maurya, U. K. (2019). Experiencing the real village–a netnographic examination of perceived authenticity in rural tourism consumption. Asia Pacific Journal of Tourism Research, 24(8), 750-762. (ABDC Rating: A)
Conference Papers (Peer-reviewed)
- J H, Jyotsna and Sai, L. P., “Pilgrim Experiences in Religious Destinations: An Exploratory Study in India” 8th Advances in Tourism Marketing Conference, University of Namur, Belgium, September 4-7, 2019.
- J H, Jyotsna and Maurya, UK, “Role of Authenticity in Village Tourism Consumption- A Netnographic Analysis”, Asia-Pacific Association of Consumer Research Conference (AP-ACR), IIM Ahmedabad, January 10-12, 2019.
- J H, Jyotsna and Maurya, UK, “Role of Authenticity in Village Tourism Consumption- A Conceptual Framework”,11th North American Society for Marketing Education in India (NASMEI), Great Lakes Institute of Management, Chennai, December 22- 23,2017.
Services
Committees / Academic Governance
- Internal Complaints Committee — Member
- Editorial Committee for Institute Publications- Member
- PGPMCI Committee- Member
Academic Service (External)
- Ad-hoc Reviewer for Journal of Tourism and Cultural Change, 2021
- Ad-hoc Reviewer for Tourism Culture and Communication, 2023
- Ad-hoc Reviewer for Journal of Quality Assurance in Hospitality and Tourism , 2023
Award And Recognition
- Shri N Kannan Prize for the best research thesis in Marketing, Indian Institute of Technology Madras - 2023.
- Research Grant Winner, North American Society for Marketing Education in India (NASMEI), Great Lakes, Chennai — 2017
