Marketing Strategy Advertising and Brand Management

• Innovations in advertising for the digital-first consumer
• Building brand equity in competitive and fragmented markets
• Exploring dimensions of value-driven marketing

Digital Marketing and Social Media

• Trends shaping the future of digital marketing
• Role of social commerce in consumer decision-making
• Ethical challenges in data-driven and personalized marketing

Marketing of Product and Services

• Integrating sustainability in product design and marketing
• Adapting strategies for hybrid offerings (product-service ecosystems)
• Marketing for Financial Products and Services in the Digital & FinTech Era

Consumer Behaviour and Customer Experience

• Behavioral economics and consumer decision-making
• Neural processes behind consumer choices and buying behavior
• Generational shifts in consumer expectations and preferences

Business-to-Business Marketing and Supply Chain Management

• Exploring key strategies for building long-term relationships in B2B markets
• Role of digital tools and data analytics in optimizing B2B marketing efforts
• Improving the effectiveness of marketing and supply chain practices

Retailing and Omni-Channel Management

• Unifying In-Store, Online, and Mobile Shopping Experiences
• Impact of Omni-Channel Strategies on Retail Business Models
• Managing Inventory and Fulfillment Across Channels

Sales Management and Personal Selling

• Exploring Emotional Intelligence in Sales Effectiveness
• Examining Artificial Intelligence and Automation in Sales
• Managing Sales Teams in Hybrid Environments

Artificial Intelligence and Data-driven Marketing

• Addressing data privacy, algorithmic bias, and building consumer trust in AI-driven initiatives
• Marketing Opportunities and Challenges in Virtual Environments
• AR/VR applications for immersive experiences and interactive marketing

Marketing for Non-profit Businesses

• Exploring the role of digital tools in enhancing marketing efforts for NPOs organizations
• Leveraging purpose-driven campaigns to drive engagement
• Strategies for fostering long-term relationships with volunteers and local communities

Tourism, Hospitality and Destination Marketing

• Exploring strategies for promoting eco-friendly tourism
• Shaping tourism choices and destination perceptions
• Crisis Management and Resilience in Tourism and Hospitality

Marketing Education

• Fostering analytical, creative, and decision-making skills in marketing students
• Redefining marketing curricula to address the impact of digitalization, AI, and emerging technologies
• Aligning marketing education with industry trends
• Examining how global shifts shape marketing education curricula

Agri-business and Food Marketing Management

• Promoting sustainability and eco-friendly approaches in agri-business
• Exploring the impact of emerging technologies on agri-supply chain efficiency
• Navigating diversity, market fragmentation, and trust in agri-food markets

Sports Marketing

• Identifying new avenues for marketing within the sports industry
• Strategies for building emotional ties and loyalty between fans and sports brands
• Exploring collaborations between sports and non-sports industries

Sustainability, Social Responsibility and Ethics

• Navigating ethical dilemmas in the use of consumer data and digital campaigns
• Exploring role of CSR initiatives in shaping brand identity and consumer trust
• Strategies for promoting diversity, equity, and inclusion in marketing