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IIMV FOUNDATION FOR INCUBATION ENTREPRENEURIAL LEARNING &

DEVELOPMENT(IIMV FIELD)

Ms. Malavika R Harita, CEO of Brand Circle, delivers an engaging talk on ‘Branding
for Startups’

20 AUGUST
On August 20, 2022, IIMV-FIELD hosted Ms. Malavika R. Harita, the CEO of Brand Circle and a resident
mentor at IIM Bangalore’s NSRCEL. In addition to interacting with the passionate female entrepreneurs,

Ms. Malavika delivered an engaging talk on “Branding for Startups.” She emphasised the importance of
researching consumers, competitors, and market dynamics to develop cost-effective solutions to problems.
During this hybrid event, the Women Startup Program (WSP) participants engaged in a brief discussion with
Ms. Malavika about their respective firms.

The WSP aims to empower ambitious and creative
female business owners by providing them with
the resources necessary to develop their ideas into

profitable companies. The Program is designed to
enhance the managerial and entrepreneurial skills
of women who manage early-stage and ideation
companies.

NIDHI Accelerator Program

IIMV-FIELD was chosen for the NIDHI Accelerator Program.National Initiative for Developing and Harnessing
Innovations (NIDHI) is an umbrella programme conceived and developed by the Innovation & Entrepreneurship

division - NSTEDB, Department of Science & Technology, Government of India, for nurturing knowledge-
based and technology-driven innovations and ideas into successful startups.IIMV-FIELD had received 83
applications for the NIDHI Accelerator Program, of which 28 applicants have been selected for a one-on-one
meeting with the Selection and Evaluation Committee.Following a stringent selection process, 15 startups

were chosen for the programme.

Social Impactpreneurs Program (under CSR initiative of MTAR)

IIMV-FIELD has received a major grant to support social entrepreneurship as part of the Corporate Social
Responsibility (CSR) Initiative of MTAR Technologies Ltd. MTAR is a national leader in precision engineering,
serving core and sensitive sectors such as defence, space, and nuclear power, among others.

The funding will be used to support ambitious and innovative entrepreneurs who are interested in creating

“value for many” and not just “value for money” through the incubation program’SocialImpactpreneurs
Program’ .

27 VOL.3/ ISSUE 3, MAY-AUG 2022