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Nivin Vinoi and Amit Shankar

Title: : Enablers and inhibitors of digital hoarding behaviour. An application of dual-factor theory

and regret theory

Journal: Journal of Retailing and Consumer Services

The study examines the factors influencing

digital hoarding behaviour by applying the
dual-factor and regret theories. Additionally, we

examine the moderating effect of dispositional
greed and fear of missing out (FOMO). Online

questionnaires were employed to gather data
from a total of 285 participants. The findings

indicate that clutter propensity has a negative impact on both perceived materialism and anticipated regret, digital

withholding has a positive impact on perceived materialism, anticipated regret and perceived materialism has a
positive impact on digital hoarding, digital hoarding has a positive impact on psychological well-being and a negative
impact on privacy and security issues. Moderation analysis

shows that dispositional greed significantly moderates
the relationship between technostress, digital withholding

and anticipated regret. The association between digital
withholding and perceived materialism is also moderated

by dispositional greed. FOMO also significantly moderates
the relationship between digital withholding and perceived

materialism. This study’s findings make valuable additions
to the current academic understanding of digital hoarding

and provide direction to digital marketers in understanding
retail consumers’ behaviour towards digital hoarding.

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