Page 30 - Volume5, Issue 3, May-August 2024

RESEARCH @ IIMV

can be utilized to ensure effective pursuit of SDG implementation by
businesses. This study is based on extensive literature exploration to
identify competencies crucial for SDG attainment by a business. The
conceptual model built on the same is then tested by conducting a
survey on working professionals. Subsequent statistical analysis is
conducted to establish the relationship as defined in the theoretical
model. The results of our analysis indicate a relationship between
organizational commitment and emotional capital of the employees.
In line with our conceptual framework, the statistical analysis also
corroborates to the idea that emotional capital can improve the SDG
attainment by an organization by influencing the organizational
commitment. This study also identifies the specific emotional
competencies which can play an important role in this direction.

This study connects the dots to establish a micro-meso-macro
framework which can facilitate active participation of individuals
and the businesses in achieving the SDGs. This study presents
strong managerial and academic implications by identifying specific
intervention areas which can and be focused upon by managers and
academicians to focus on SDG implementation.

Click here to read the paper.

Staff Publications

Factors Affecting Pro-Environmental Search and
Purchase Behavior

Nittala Rajyalakshmi and Venkata Rajasekhar Moturu
South Asian Journal of Management (ABDC-C)

This study examines the demographic variables in terms of their
influence on the pro-environmental search and purchase variables,
identifies key factors favoring pro-environmental search and
purchase behavior and its impact on consumers’ propensity to buy
environmentally friendly goods. Data were collected and analyzed
from 660 respondents using a structured questionnaire. Chi-square,
factor analysis, multiple regression and Garrett ranking technique
were used to analyze the data. Findings demonstrate the significant

relationship between age, education, occupation, and income,
and searching for green products. The finding that consumers’
general concern for the environment had a substantial total effect
on their search intentions would imply that enhancing external
information, savings and implementation of eco-label and providing

27 VOL.5/ ISSUE 3, MAY-AUGUST 2024