Page 26 - Volume5, Issue 3, May-August 2024

RESEARCH @ IIMV

enhanced fun and perceived environment (positively) and perceived
physical safety risk, perceived cost of ownership and range and
charging risk (negatively) influenced the customers’ perceived value
linked with electric two-wheeler (ETW) adoption. Only low engine
noise emission and infrastructure issues did not affect perceived
value.
Most of the respondents considered in the study were less than 35
years old. Hence, the model can be tested for other age groups.
The study’s outcomes will help ETW marketers, manufacturing

companies and governments (state and central) to provide a more
convenient environment for electric two-wheelers adoption and help
them curate appropriate strategies. The current work offers a better
understanding of potential customers’ ETW adoption by employing
a value-based trade-off.

Click here to read the paper.

The Impact of Board Characteristics on the Financial
Slack–CSR Relationship: Evidence from the Indian
Hospitality and Tourism Industry

Shobha Tewari, S. Karthika, Manisha Singal,
Bibek Bhattacharya

Journal of Hospitality & Tourism Research (ABDC-A)
Extant research in the hospitality and tourism (H&T) industry has

largely ignored the influence of contextual factors like institutional
environment and board characteristics on the financial slack and
CSR relationship. Our study combines the institutional differences
hypothesis, slack resource theory, and agency theory to provide
a nuanced understanding of this relationship in the context of the
H&T industry in India. Using a panel of 464 firms from three H&T
sectors between 2011 and 2019, our analyses indicate a U-shaped
relationship between financial slack and CSR intensity, and a positive
moderating effect of board gender diversity and board independence.
We show how resource-constrained H&T firms in emerging markets
with underdeveloped institutions deploy slack resources towards
CSR and, rather than setting a minimum threshold, we posit that
governmental policies should strengthen capital markets so that H&T
firms can voluntarily invest in strategic CSR. Further, strengthening
board diversity policies enables H&T firms to invest in CSR organically.

Click here to read the paper.

23 VOL.5/ ISSUE 3, MAY-AUGUST 2024