Page 21 - Volume5, Issue 3, May-August 2024

EXECUTIVE EDUCATION PROGRAMS

Dr. Amit also spoke about government and The Program is being led by Prof. Sushil Kumar,
regulatory affairs strategy, the evolving role of GR Program Director, and Prof. Deepika Gupta,
and key challenges. He also highlighted the way Program Co-Director.
forward for creating a Robust GR strategy.

RESEARCH @ IIMV

Faculty Research Publications

Will metaverse revolutionize retail banking?
Understanding user acceptance towards metaverse
banking
Amit Shankar and Aman Kumar

International Journal of Retail & Distribution Management
(ABDC-A)
This study examines consumers’ usage intention towards retail
metaverse banking. This research also investigated the mediating
impact of trust and distrust. This research also examined the moderating
impact of perceived security concerns. In this study, firstly, a qualitative

study is performed to explore the benefits and sacrifices that may
influence usage intention. Further, the quantitative study gathered a
total of 308 responses to investigate the proposed hypotheses. The
findings suggest that perceived anthropomorphism and perceived
immersion positively impact the usage intention toward retail metaverse
banking. Further, lack of social interaction and perceived vulnerability
had a negative influence on retail metaverse banking. Further, trust
and distrust were found to be significant mediators. Also, perceived
security concern was shown to be a significant moderator. The study

18 VOL.5/ ISSUE 3, MAY-AUGUST 2024